Google's Android Auto kicked off with backing from 28 tech and automobile companies eager to integrate the Android platform into cars.
Google, the world's largest internet search company, is already on the fast track with its Android Auto initiative announced at Google's annual I/O Developers Conference this week. The web giant started its Open Automotive Alliance, a coalition of tech companies and auto industry leaders, aimed at using Android in cars at the CES this year. The OAA welcomed 28 new partners to the alliance including major automobile brands such as Bentley, Maserati, Nissan, Volkswagen, Volvo and others.
The new members of OAA are the latest addition to the existing group of founding members including Audi, GM, Google, Honda, Hyundai and NVIDIA, according to the company's press release via Business Wire.
With Android Auto, Google aims to bring its services to yet another domain. The web giant will bring a slew of apps such as Google Maps and Spotify to the car's built-in infotainment system in user friendly interface suitable for driving. The OAA now consists of a total 46 members, which includes automobile companies along with software, semiconductor and electronics companies like LG, Panasonic, JVC Kenwood, Alpine, Pioneer and more.
Audi, one of the first to join the pact, is eager to integrate the Android platform into its Audi MMI infotainment system. With a connected smartphone, the car will prompt users if they wish to project Android display and controls on the system. The integration will limit users from playing videos and showing text content while the car is in motion, which can be a distraction. But users will have to switch between Android Auto and Audi MMI to access the functions on each system.
Similarly, Hyundai will also join the fleet by integrating the Android Auto platform into its Audio Video Navigation system. The company claims users can seamlessly access the features on Android and AVN without switching back and forth and also connect via USB cable.
Volvo, is slightly ahead as it showcased Android Auto in its new XC90, which is scheduled to go public in the Paris Motor Show this year. Audi and Hyundai will integrate the Android platform into new models starting 2015.
"Volvo Car Group's philosophy when it comes to the use of the technology in our cars reflects our customers' desire get the best from their lives without adding complexity. Android Auto represents another step towards creating a unique, enjoyable and easy-to-use experience in Volvo cars," Lex Kerssemakers, Volvo's Senior Vice President of Product Strategy & Vehicle Line Management, said in a statement.
More partners are expected to join and launch the Android Auto platform into cars.
