Edge Shave Gel is offering “Assassin’s Creed: Unity” gamers an opportunity to unlock additional content with their limited edition products.
With the purchase of 3 different Edge Shave Gels, fans can unlock swords, exclusive armor and more. The download access will come with the Edge Extra Moisturizing Shave Gel, Edge Ultra Sensitive Shave Gel and Edge Sensitive Skin Shave Gel.
“Edge does more than just give guys an advantage in front of the mirror; we’re dedicated to getting guys prepped for whatever they are going to tackle,” said Anthony Pietrini, brand manager of Edge.
“Being competitive gamers ourselves, we know how important prep is to get a leg up on your competitors. Offering this unique content to gamers with the purchase of Edge Shave Gel is just another way for us to make sure our fans are ready for the competition.”
The Sensitive Skin product will unlock a special sword, the Moisturizing Shave Gel will unlock body armor and Ultra Sensitive Shave Gel will unlock an exclusive Assassin’s hood.
“We know our fans are dedicated to the game,” said Tony Key, senior vice president of sales and marketing at Ubisoft. “However, that doesn’t mean their grooming routine should suffer. Partnering with Edge to offer our consumers a promotion like this allows our gamers to get a leg up on fellow gamers, in and out of the game with exclusive content and a superior shave.”
Target is also offering a $10 gift card to customers who purchase any Assassin’s Creed: Unity Limited Edition Edge Shave Gel (excluding 2.75 oz.) and the “Assassin’s Creed: Unity” game together. The promotion begins on Nov. 16 and ends Nov. 26.
