GMC is now the official vehicle of the NFL and “Madden NFL 25,” according to a press release from the company.
The vehicles that will appear in the game include the Acaida, Terrain, Yukon and the brand new 2014 GMC Sierra full-size pickup.
These vehicles, will be integrated in various instances throughout the game such as the Super Bowl and MVP award (the player will win a GMC vehicle).
The press release reads:
“GMC’s in-game integration will also include elements of the brand’s involvement as the Official Vehicle of the NFL. During the NFL season, GMC selects a “Never Say Never Moment of the Week,” the moment that best demonstrates a combination of impressive athletic performance, intelligence and preparation. Each moment will be made available to replay in-game at regular intervals throughout the season. Replays require an Internet connection and an Origin Account required to play. Account creators must be at least 13 years old.”
GMC is also participating in an EA Sports contest. Participants will be able to sign up for a chance to win a trip to EA Sports Tiburon studio in Orlando, Fla. They will be escorted in a 2014 GMC Sierra full-size pickup.
“GMC’s association with professional football is rooted in the common bonds of strength and determination,” said Director of GMC Advertising and Sales Promotions Sandra Moore. “Our new Madden integration allows us to show that we’re a technologically savvy brand as well.”
“Madden NFL 25” will hit stores for Xbox 360 and PlayStation 3 on August 27.
