Microsoft has unveiled the second generation of its Surface Pro tablet and many are already calling it a significant step up for the device from the first generation. As a result, several anaylsts are saying that the Surface 2 will undergo an aggressive marketing campaign in order to set it apart from Apple and Android-powered tablets.
The Surface Pro 2, set to release next month will need to tout some of its more impressive features that other tablet device don't have. For example, a USB port is included on the new tablet as well as Microsoft Office.
According to Digitimes, the integration of Office will be the biggest selling point as no other tablet from Apple or Android can match that functionality.
"Microsoft's current plight is due to its late entry to the mobile market, high product prices, and weak ecosystem compared to its competitors," read a report from Digitimes. "Microsoft's strategy of developing its tablet operating system using its PC operating system as the base, is the main problem preventing Windows-based tablets becoming standardized."
The Inquisitr points out that Microsoft is taking steps to indulge the low-end market by keeping its first generation tablets on shelves as a budget option. The first generation Surface RT will still be available from stores for $350, $100 less than the new generation tablets.
Office is a big feather in the Surface Pro 2's cap but without the right marketing, it will likely fail. It already has an uphill battle as those who are Apple users are typically loyal to that brand, even if it is much more limited in scope than the Surface Pro 2.
The official launch of the Surface Pro 2 is Oct. 22, those interested can already go and pre-order the tablet.
Tell us what you think, are the Surface Pro 2's new features enough to make you interested in one of Microsoft's tablet/laptop devices? Are you going to stay loyal to your Android or iOS powered tablet instead? Comment and share your thoughts below.
