Although the iPhone 5C launched a mere two weeks ago, Best Buy is already slashing the price of the new smartphone from Apple by $50. From now until Oct. 7 customers can get a discount on the new colorful, low-cost iPhone 5C with a two year contract.
According to ABC News, Best Buy is offering a $50 gift card with the purchase of any iPhone 5C that customers can then spend on other items in the store. Offering discounts on Apple devices is not something new for Best Buy, which does these kinds of promotions all the time. However, this is the first time the company has ever offered such a deal on a brand-new iPhone. This is especially out of character considering the phone has been on the market less than a month.
The iPhone 5C is still in high demand, as well as the flagship smartphone from Apple the iPhone 5S. However, unlike the 5S the 5C is not difficult to find in stock around the U.S. So far over 9 million people around the world have purchased one of the new iPhones. Best Buy has been a retailer of Apple phones for quite some time and, as long as you have a cell provider and are eligible for an upgrade, users can go and purchase the iPhone 5C from them and then put $50 toward anything else in the store. Effectively lowering the price from $100 to $50 for the phone. However, you'll still end up walking out of the Best Buy store with $100 worth of goods.
I think the 5c has gotten overshadowed and, given that the 5s isn't available everywhere, this is a way to get people excited about the latest and greatest Apple product," Stephen Baker, vice president of industry analysis at NPD, told ABC News.