Tuesday Jan. 12 marks the day where ABC Family will no longer ne known by that name, the network is now officially called Freeform. Network executives decided to rebrand the channel to better represent the target audience of "Becomers," those age 14 to 34 years old, who are experiencing the firsts in life, as HNGN previously reported.
"Becomers is a business term," Freeform president Tom Ascheim said, according to TV Insider. "Millennials are getting older... The most essential question that people are going through as they go from being young to old is who are they becoming? It's a life stage. It's not a generation."
The show follows a teenage girl named Clary Fray who discovers the hidden world of demons and the ones who fight them called Shadowhunters, according to the Los Angeles Times. The series follows Clary and her best friend Simon as they uncover the secret world and meet Shadowhunters like the sexy and brooding hero Jace, his best friend and fighting partner Alec his sister Isabelle.
"Pretty Little Liars" returns Tuesday, Jan. 12 at 8 p.m. on Freeform and is followed by "Shadowhunters" at 9 p.m.
