With "Star Wars Episode 7" casting underway, Disney's Chief Financial Officer Jay Rasulo revealed how the company will integrate LucasFilm into their massive empire.
Rasulo spoke to the BS Global Media and Communications Conference in New York on Tuesday, according to The Wrap. Disney acquired Pixar Animation in 2006 for $7.5 billion, then Marvel in 2009 and LucasFilm in 2012 for $4 billion each.
The company has no plans to cease acquisitions in the future, but did explain what the future of LucasFilm will look like. When it comes to "Star Wars" and "Indiana Jones" brands being integrated into the Magic Kingdom, Rasulo said "the model will be closely aligned to how it has treated another one of its major purchases," according to The Wrap.
"You can substitute the word Marvel for LucasFilm," Rasulo said. Disney's strategy for capitalizing on Marvel was "to take this treasure trove of content and deliver it through the Disney eco-system," Rasulo added.
Disney's acquisition of Marvel led to mega box-office hits such as "The Avengers" and "Thor: The Dark World". Disney has signed on for three new "Star Wars" films, including the upcoming "Star Wars Episode 7" directed by J.J. Abrams.
Read more about Disney's plans for LucasFilm here.
Abrams opened up to The Times U.K. about his eagerness to be a part of the series. He explained why he loves the "Star Wars" franchise and what he hopes to stay true to in the upcoming film.
"I loved how Star Wars had that sense of a world far beyond the borders of what you can see and have been told. It's one of the things it did so brilliantly. If you watch the first movie, you don't actually know exactly what the Empire is trying to do. They're going to rule by fear - but you don't know what their end game is," Abrams told the Times.
