Tim Cook, the CEO of Apple Inc. recently released the colorful iPhone 5C along with its new flagship smartphone the iPhone 5S. It was originally thought to be Apple's answer to the low-cost smartphone market that was, and is, currently dominated by Android devices. Now Cook has taken it upon himself to clear up some of that confusion and explain that the company never had plans of creating an entry-level device.
"If you look at what we've done, we're selling the iPhone 4s as our entry offer. We sell the iPhone 5C as the mid-tier and the 5s. Our goal is to have growth across the iPhone but we want each of those categories to grow as compared to what we were doing previously. If you look at the total that we're making in the low end and mid tier and high end, the sum there, we'd like to grow in each one of those. We're really please [sic] that we did that."
Cook's response was given at Apple's recent financial results conference call in response to a question about the 5C. The entire interview was transcribed by the people at MacRumors.
As man may know, the company decided to stop selling its iPhone 4 following the release of the 5S and 5C. Cook discussed this as well saying that the reason has to do with the company's foreign market interests.
"What we did with our lineup this time was the 4s is replacing the 4. If you look at the US as an example, the 4s is now free. The 4 was free previously. When you translate that out of the US, it depends on the market as to what specifically happens. Currency changes and the strength of the dollar doesn't always play in our favor in some goes,
We see the 4s as our entry iPhone offer that gives somebody the ability to access the entire ecosystem as a fantastic product. We understand that there is elasticity in that market and it will move accordingly.
Apple recorded impressive iPhone sales during the third quarter, and even though production of the iPhone 5c is said to have been decreased, the colorful smartphone was the second most-popular handset with two out of the United States' four major carriers in September."
