James Ingram sang it best - there's no easy way to break someone's heart. So going by this idea, a new startup shop is offering its services to break the bad news to your soon-to-be ex.
The service, which was started by two Canadian brothers Mackenze and Evan (full names withheld per their request), promises to "handle the messy work of the breakup so you can spend more time swiping right," as stated on its website.
The Breakup Shop offers a selection of breakup services that range from $10 to $80, covering either a text message, a customized letter or a phone call. However, for someone who wants to go all-out, there's a "comforting gift box" that includes cookies, a Netflix gift card, a Blu-Ray disc of "The Notebook" or a video came of "Call of Duty: Ghosts" and a sympathy letter. The special box can be "repurposed as a memory oven" to store photos and mementos of the ex.
The service was already tested out by Vice's Emanuel Mailberg, who availed of the breakup call to have a pretend breakup with his long-term girlfriend.
"The Breakup Shop might not be the best fit for ending a long-term relationship, like the one Angela and I are in," said Mailberg according to Vice. Needless to say, Mailberg's "breakup" via the service was awkward, even though his girlfriend was in on the test.
Listen to the audio of The Breakup Shop's phone call to Mailberg's girlfriend below:
However, since its launch, the site apparently already provided six text breakups and three breakup calls for its clients.
The Breakup Store was launched by the brothers when one of them was "ghosted" by a girl he was dating, meaning instead of flat out breaking up with him, she merely just stopped contacting him altogether, according to Daily Mail. They believe that if dating sites like Tinder exist, which help people get into relationships, then theirs is a service that helps people get out of one.
"The least you can do is break up with someone and give them that closure," said Evan, according to The Atlantic.
