A plain white t-shirt is just that - a plain white shirt. However, if rapper and new father Kanye West designed it along with French design house A.P.C., it comes with a heftier $120 price tag which sold out in a day.
Kanye West's fashion line - which consisted of just three T-shirt styles, three sweatshirts, and two pairs of jeans - hit the brand's stores and website on Sunday July 14. According to Fashionista, the line had completely sold out by the following day.
His plain white T-shirt retails for $120, jeans for $265, long-sleeved hoodie for $280, short-sleeved hoodie for $250. According to People, A.P.C. has restocked some items and is accepting pre-orders for other sold-out items through Wednesday. The report goes on to note that the company's website crashed following a spike in visitors wanting to purchase the hot items.
The plain T-shirt, which comes in white and navy, is no ordinary shirt though. According to the clothing company's website notes, it's "very loose." It's also 100 percent cotton-fancy "Egyptian cotton," as a matter of fact. There's also ribbing at the "reinforced neckline," where the silkscreened words "A.P.C. KANYE" appear.
For would-be customers who wanted to get their hands on the popular clothing items, the company's website currently says they are accepting pre-orders. No mention was given as to when they would be made available again.
A.P.C. is a French ready-to-wear brand, founded in 1987 by designer Jean Touitou, a Tunisian-born, Paris-raised designer.
Touitou spoke toStyle.com about the partnership with Kanye West, who just recently had a baby with reality star, Kim Kardashian.
"When you deal with a guy who wants to redesign just about anything so it could fit [into the] kingdom of dopeness, it takes some time to just sit and say, 'Okay, agreed, but let's get start on something limited, and we'll see'," admitted Touitou rather candidly.