Kanye West Clothing Line Sells Out in a Day, Plain White T-Shirt Retails for $120

A plain white t-shirt is just that - a plain white shirt. However, if rapper and new father Kanye West designed it along with French design house A.P.C., it comes with a heftier $120 price tag which sold out in a day.

Kanye West's fashion line - which consisted of just three T-shirt styles, three sweatshirts, and two pairs of jeans - hit the brand's stores and website on Sunday July 14. According to Fashionista, the line had completely sold out by the following day.

His plain white T-shirt retails for $120, jeans for $265, long-sleeved hoodie for $280, short-sleeved hoodie for $250. According to People, A.P.C. has restocked some items and is accepting pre-orders for other sold-out items through Wednesday. The report goes on to note that the company's website crashed following a spike in visitors wanting to purchase the hot items.

The plain T-shirt, which comes in white and navy, is no ordinary shirt though. According to the clothing company's website notes, it's "very loose." It's also 100 percent cotton-fancy "Egyptian cotton," as a matter of fact. There's also ribbing at the "reinforced neckline," where the silkscreened words "A.P.C. KANYE" appear.

For would-be customers who wanted to get their hands on the popular clothing items, the company's website currently says they are accepting pre-orders. No mention was given as to when they would be made available again.

A.P.C. is a French ready-to-wear brand, founded in 1987 by designer Jean Touitou, a Tunisian-born, Paris-raised designer.

Touitou spoke toStyle.com about the partnership with Kanye West, who just recently had a baby with reality star, Kim Kardashian.

"When you deal with a guy who wants to redesign just about anything so it could fit [into the] kingdom of dopeness, it takes some time to just sit and say, 'Okay, agreed, but let's get start on something limited, and we'll see'," admitted Touitou rather candidly.

Tags
Kanye West, Clothing, Kim Kardashian, Fashion
Real Time Analytics